break up with soda.
OLIPOP
Problem: Soda is way too sugary.
Insight: Despite the negative side effects, people still drink sugary soda.
Solution: Break up with soda.
Art Director: Gabriella Enriquez
Spotify
Digital
Olipop will collaborate with Spotify to create 4 breakup playlists for users to listen to when going through friendship hardships, heartbreak, or their own split from soda. We will have one general playlist, “Your #1 Breakup Playlist,” created by Olipop themselves. Users can access the playlists through their Spotify homepages and in their “Recommended for you” section.
QR Codes
The Breakup Book
Non-Traditional
After a breakup, we know how overwhelming all of your feelings can be. To combat this, Olipop created “The Breakup Book.” The Breakup Book is a prompted journal that encourages users to reflect thoughtfully about their past relationships and what they are looking for in their next friendship, partner, or soda.
