break up with soda.

AWARDS

Ads of the World, Published

OLIPOP

Problem: Soda is way too sugary.

Insight: Despite the negative side effects, people still drink sugary soda.

Solution: Break up with soda.

Art Director: Gabriella Enriquez

spotify

Digital

Olipop will collaborate with Spotify to create 4 breakup playlists for users to listen to when going through friendship hardships, heartbreak, or their own split from soda. We will have one general playlist, “Your #1 Breakup Playlist,” created by Olipop themselves. Users can access the playlists through their Spotify homepages and in their “Recommended for you” section. 

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the breakup book

Non-Traditional

After a breakup, we know how overwhelming all of your feelings can be. To combat this, Olipop created “The Breakup Book.” The Breakup Book is a prompted journal that encourages users to reflect thoughtfully about their past relationships and what they are looking for in their next friendship, partner, or soda. 

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screen breakers

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the brew cycle